Persol: Meet the New Generation
To celebrate the update to Persol’s iconic 649 sunglasses, we put a modern spin on classic storytelling. Meet the New Generation is an interactive graphic novel that lets Instagram users guide our Persol-clad hero on an adventure through a cinematic, dystopian world.

Art Direction. Creative Direction : John Moeller.
Story by Ian Grody. Illustrated by Jonathan Bartlett
With the digital agency Kettle

See the campaign and vote to influence the narrative as it unfolds! >>

Our campaign for Persol made Adweek's Ad of the Day! Click here to read the article. >>